Kodak Wasn't Slow to Digital; It Was the First One In

In 1996, Interbrand ranked Kodak the fourth most-valuable brand in the world, just behind Disney, Coca-Cola and McDonald's.

Today on the stock market, Disney is worth $70 billion, Coca-Cola is worth $154 billion, McDonald's is worth $104 billion and Kodak is bankrupt.

How could the fourth most-valuable brand in the world have fallen so low?

Everyone has an opinion on the subject. If I could summarize that opinion, it would be: "A company slow to recognize the popularity of digital cameras," which was a headline for a New York Times article eight years ago. Or as Donald Trump told Sean Hannity a few weeks ago, "Kodak didn't get into digital fast enough."
http://adage.com/article/al-ries/marketing-myth-busting-kodak-digital/232226/