I came across a fantastic article on Global Marketing and Branding trends by Robert Passikoff, President, Brand Keys.
Enjoy.
Wednesday, November 18, 2009
Thursday, November 12, 2009
Jesse Paul Quits
Jessie Paul, the high-profile chief marketing officer (CMO) of India’s third-largest technology services company, Wipro Technologies, has
quit to start her own venture. Ms Paul’s new venture, Paul Writer Strategic Advisory, will be a marketing platform for B2B early-stage companies in the traditional and new media space like social blogging. She will be consulting companies on marketing strategies to grow.
When contacted by ET on the development and who will run the CMO function, Suresh Vaswani, joint CEO, Wipro Technologies, said: “I’m not commenting on anything at present. It’s a Wipro policy not to talk on management exits.” Ms Paul’s resignation was accepted on Monday and she will continue with Wipro till January 8.
In her four-and-a-half years at Wipro, Ms Paul was instrumental in globalising Wipro’s marketing team, about 10% of which is non-Indian now. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.
Ms Paul who just wrote a book ‘No Money Marketing’ said: “The book writing experience taught me I could do a whole bunch of other things. That lead me to marketing for early stage companies, a venture I can’t undertake at Wipro as there will be a conflict of interest.” For her marketing B2B venture, Ms Paul plans to tie up with an international firm as well and involve 130 of her over-600 LinkedIn members who are part of her ‘CMO roundtable’ on the professional networking site
  Jessie Paul |
When contacted by ET on the development and who will run the CMO function, Suresh Vaswani, joint CEO, Wipro Technologies, said: “I’m not commenting on anything at present. It’s a Wipro policy not to talk on management exits.” Ms Paul’s resignation was accepted on Monday and she will continue with Wipro till January 8.
In her four-and-a-half years at Wipro, Ms Paul was instrumental in globalising Wipro’s marketing team, about 10% of which is non-Indian now. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.
Ms Paul who just wrote a book ‘No Money Marketing’ said: “The book writing experience taught me I could do a whole bunch of other things. That lead me to marketing for early stage companies, a venture I can’t undertake at Wipro as there will be a conflict of interest.” For her marketing B2B venture, Ms Paul plans to tie up with an international firm as well and involve 130 of her over-600 LinkedIn members who are part of her ‘CMO roundtable’ on the professional networking site
Subscribe to:
Comments (Atom)
