Thursday, October 27, 2011
Social media – the blanket term capturing Facebook, Twitter, LinkedIn, etc. – gets an inordinate amount of attention these days and therefore seems to be the driving force behind smart digital strategies. The more applicable story for most companies is the steady drumbeat of continued investment in digital business fundamentals: online advertising, email marketing, website development, community building, and “cloud” solutions. In effect, all of the pieces of the of the digital strategy puzzle: a loosely integrated collection of tools, techniques and methodologies which individually or together help companies do business better, cheaper, and/or faster.
Conventional wisdom says that the Internet is making sales jobs obsolete, that those sales teams who remain consist primarily of extroverted go-getters and that selling is an art that’s only measured at the end of each fiscal quarter. Unfortunately, conventional wisdom is dead wrong. Scientific research into what actually works—and what doesn’t—inside today’s most effective selling environments reveals that the conventional wisdom about selling is not just incorrect, but a recipe for failure.
Sunday, October 23, 2011
Sunday, October 16, 2011
Thursday, October 6, 2011
Tuesday, October 4, 2011
Newspapers command active attention and involvement. Consumers describe the experience of reading their paper as being in a bubble where the outside world does not intrude. Readers identify strongly with 'their' paper; it provides a very personal connection to reader's emotions which brands can tap into.
Compact newspapers are the only media where an agency or advertiser can have (or change) a campaign idea by noon and still communicate it to half the adults in Hyderabad. Final copy for an advert can be delivered at very short notice - even by the morning of that afternoon's print run of the newspaper.
Newspapers command active attention and involvement. Consumers describe the experience of reading their paper as being in a bubble where the outside world does not intrude. Readers identify strongly with 'their' paper; it provides a very personal connection to reader's emotions which brands can tap into.
Monday, October 3, 2011
Mark Hurd Oracle Co-President and Former HP CEO: Wishes HP CEO ‘All the Best’ - http://ping.fm/4cUfr
Saturday, October 1, 2011
Model Sanjeev Kumar has spent quite some time on the ramp but slowly his passion for photography seems to be taking centre stage - http://ping.fm/01bTJ
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